Thursday, July 28, 2011

Upcoming Fall 2011

you're going to do something, make it right and make it as good as you can. Don't waste anybody's time, especially your own."

As I discover our business growing, I find myself running on this idea very often, but also not forgetting that making mistakes is part of the process and is in fact very crucial to achieving a desirable end. (Read Failing Forward by John Maxwell, it's great inspiration). I've had my share of mistakes and mishaps and let me tell you ~ they are not encouraging. But you get through them, you keep on. Improvement is ongoing. If I'm doing well, it's a sign to challenge myself more and more. Healthy growth consists of always moving, never being satisfied, always learning, and making mistakes yet always improving.

This fall feels like an exciting turning point for us. We've taken a lot of time to focus on many tiny details to improve our process and branding. It has been difficult! We're rolling out a fresh new website in the fall that I feel will more strongly represent quality, who we are and what we're about. It's overwhelming how much effort goes into the production of everything ~ while keeping the above motto in mind. Research, product creation, information organization, copy writing, graphic design, packaging design, product photography, contracts, policies, pricing! I've been challenged. But when it's done right, it feels great!

... on to the exciting part ...

In preparation for our new launch this fall, I will have the opportunity for lots of firsts! I'm currently designing my first clothing line! It will be fit-to and modeled-by myself and two very charming friends of mine: Kristen Morton of Chattanooga, TN and Beka Rund of Marietta GA.

Loren Malin Photography will be capturing the session, and I'm very much looking forward to working with her to achieve the very soft and sweet look that is one•little•m.

I'm very much looking forward to hanging out with these girls, and to have all kinds of fun with the entire experience.

The clothing line of course is a secret until it's revealed! ~ hopefully in late September. However I think sharing some general details is harmless :

Dress 1 : "Debussy"
Model : Kristen
Fabric : Gorgeous silver, gold and sage floral brocade
Style : Flattering full skirt, formal, modest

Dress 2 : "When It Sizzles"
Model : Myself
Fabric : Peach satin
Style :
Hubert Givenchy reproduction, casual/formal

Dress 3 : Title Undecided
Model : Beka
Fabric : Tan suiting with ivory satin trim
Style :
Fitted wiggle skirt, 1950s neckline detailing, modest

Dress 4 : Title Undecided
Model : Myself
Fabric : Ivory chiffon
Style : R
omantic gathers, sleeved, formal/casual

I cannot wait!